MEDIA — 15/01/2024

 In one of his latest articles for Forbes, renowned travel journalist Jim Dobson highlighted Viceroy at Ombria Algarve as one of the most anticipated hotel openings in 2024. Under the title "24 New Luxury Hotels To Book In 2024", Dobson provides readers with an exclusive insight into the luxury experiences travellers can expect for the upcoming year.

Located in the stunning Algarve region in southern Portugal, Viceroy at Ombria Algarve is scheduled to open in the spring of 2024. 

Dobson also highlights the sustainable 18-hole golf course certified by GEO, offering visitors a unique experience. Additionally, a Viceroy-equipped Spa with an indoor vitality pool promises to be a haven of relaxation. Guests can also indulge in eight restaurants and bars offering regional wines and locally inspired dishes.

The sustainable approach of the Viceroy at Ombria Algarve, combined with its design emphasizing local tradition, will provide travellers with an authentic and meaningful experience. The focus on balancing luxury and environmental consciousness reflects the increasing demand from younger travellers, as highlighted by Dobson in his article.

According to a HospitalityNet report, "The luxury market is undergoing a significant shift, as the upcoming generations of consumers are expected to dominate the market in the future. Generations Y and Z, born between 1981 and 2012, are set to represent 80% of the global luxury market by 2030. These young consumers have a different approach to luxury than older generations. They value meaningful luxury experiences over the possession of luxury goods."

This recognition from Forbes solidifies the Viceroy at Ombria Algarve's position as a standout luxury destination in 2024, aligned with the growing expectations of modern travelers seeking unique and memorable experiences.



Forbes, 03 October 2023



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