{"id":3260,"date":"2024-03-12T00:00:00","date_gmt":"2024-03-12T00:00:00","guid":{"rendered":"https:\/\/www.ombria.com\/?p=3260"},"modified":"2026-10-23T14:15:07","modified_gmt":"2026-10-23T14:15:07","slug":"morar-dentro-de-uma-marca-ombria-algarve-em-destaque-na-revista-visao","status":"publish","type":"post","link":"https:\/\/www.ombria.com\/pt-pt\/morar-dentro-de-uma-marca-ombria-algarve-em-destaque-na-revista-visao\/","title":{"rendered":"Morar dentro de uma marca: Ombria Algarve em destaque na revista Vis\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Under the title &#8220;Living Inside a Brand&#8221; journalist Paulo M. Santos presents a comprehensive analysis in\u00a0<a href=\"https:\/\/visao.pt\/imobiliario\/2024-03-02-morar-dentro-de-uma-marca-a-nova-moda-da-hotelaria\/\" rel=\"nofollow noopener\" target=\"_blank\">Vis\u00e3o<\/a>\u00a0magazine on the fast-growing trend of branded residences, highlighting the prominent role of <a href=\"https:\/\/www.ombria.com\/\">Ombria Algarve<\/a> in this landscape. According to data from the Savills consultancy, the last decade has witnessed an extraordinary 160% increase in the branded residences market, now comprising around 700 developments worldwide. The same study predicts &#8220;an additional 600 projects globally by 2030.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">As branded residences representam propriedades imobili\u00e1rias intrinsecamente ligadas a marcas de renome, oferecendo aos propriet\u00e1rios n\u00e3o apenas uma resid\u00eancia, mas um estilo de vida associado \u00e0 identidade da marca. Este conceito proporciona uma garantia acrescida aos compradores, uma vez que a credibilidade da marca contribui para a avalia\u00e7\u00e3o e redu\u00e7\u00e3o do risco associado ao investimento.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cEsta onda tem vindo agora a crescer na Europa e Portugal n\u00e3o \u00e9 exce\u00e7\u00e3o\u201d. Segundo o relat\u00f3rio Knight Frank Global Branded Residences Report 2023, \u201csomos um dos pa\u00edses com maior potencial de crescimento deste mercado\u201d. Oliver Banks, s\u00f3cio da consultora, destaca que Portugal est\u00e1 \u201csub-representado no espa\u00e7o das branded residences e, com os fortes n\u00edveis de procura que estamos a verificar nos produtos de luxo por parte de compradores internacionais, existe uma oportunidade real de crescimento a curto e m\u00e9dio prazo. O estilo de vida que Portugal oferece \u00e9 sin\u00f3nimo das comodidades e do modo de vida que as branded residences disponibilizam e aos quais os investidores estrangeiros se habituaram\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">In the Algarve, Ombria Algarve stands out with <a href=\"https:\/\/www.ombria.com\/real-estate\/viceroy-residences\/\">Viceroy Residences<\/a>, a project near Queren\u00e7a, Loul\u00e9. Comprising 65 apartments integrated into a five-star hotel managed by the <a href=\"https:\/\/www.ombria.com\/hotel\/\">Viceroy at Ombria Algarve<\/a>, this project allows owners to enjoy their apartments for up to 70 days a year, with a two-week restriction in the summer. When not in use, the residences are utilized for tourism purposes, providing owners with a guaranteed net minimum return of 5% per year for the first five years. Jo\u00e3o Richard Costa, CCO of Ombria Algarve, highlights the &#8220;additional advantage of a strong brand that ensures top-notch hotel services and property management.&#8221; This pioneering project in Europe for the American group emphasizes the growing attractiveness of Portugal for such investments, outlining a promising future for the branded residences segment in the country.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Vis\u00e3o, 2 mar\u00e7o 2024<\/em><\/p>\n<noscript class=\"loading-lazy\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"520\" src=\"https:\/\/www.ombria.com\/files\/uploads\/2026\/06\/1c109ef70cf1e8b54fc9101c7c31f3167b79e96f.png\" alt=\"\" class=\"wp-image-8499\" srcset=\"https:\/\/www.ombria.com\/files\/uploads\/2026\/06\/1c109ef70cf1e8b54fc9101c7c31f3167b79e96f.png 720w, https:\/\/www.ombria.com\/files\/uploads\/2026\/06\/1c109ef70cf1e8b54fc9101c7c31f3167b79e96f-300x217.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/noscript>","protected":false},"excerpt":{"rendered":"<p>Ombria Algarve destaca-se por ser um dos empreendimentos com branded residences em Portugal<\/p>\n","protected":false},"author":0,"featured_media":2682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[56,58],"tags":[],"class_list":["post-3260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-pt","category-events-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/posts\/3260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=3260"}],"version-history":[{"count":3,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/posts\/3260\/revisions"}],"predecessor-version":[{"id":10361,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/posts\/3260\/revisions\/10361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/media\/2682"}],"wp:attachment":[{"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=3260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ombria.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}